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CANADIAN CANCER SOCIETY HIRES GOODGOLL CURTIS

The Ontario Division of the Canadian Cancer Society has awarded Toronto-based Goodgoll Curtis a branding assignment. One other unidentified agency was also considered in what Lynn Chambers, director of marketing and communications for the division, called a targeted search. Goodgoll will work on strategic and creative elements. The firm will attempt to communicate the society's brand consistently in all the division's communications. According to Chambers, the organization's daffodil logo will not be changed. New creative will be unveiled at a conference in October.

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