DONATO ASSIGNS ADDITIONAL WORK TO FISHBOWL
By Adnews Staff
The Donato Group of Companies, based in Oakville, ON, has assigned additional work to Toronto's Fishbowl Communications, making the firm agency of record for Donato Salons & Spas. For the past year Fishbowl has been agency of record for Donato Foods restaurant chains Made in Japan Teriyaki Experience and Mrs. Vanellis Fresh Italian Foods. Donato gave Fishbowl the new assignment based on that work. The agency will develop communications strategies and campaigns to generate awareness for the services, products and treatments sold at the chain's two Toronto locations. According to Janice Murray, president of Fishbowl, the agency's first assignment will be to create a week-long series of activities to promote Donato Salons & Spa's upcoming one-year anniversary. The activities will take place the week of June 23. Previously, public relations for the chain were handled in-house.