BC DAIRY FOUNDATION CONTINUES TEEN MILK CAMPAIGN
By Adnews Staff
The BC Dairy Foundation has released a new television commercial as part of its current effort to promote milk to teens. The campaign uses characters made up of a head and feet to convey the importance of drinking milk. The new ad shows a bus driving down a city street. Inside the bus the driver and passengers roll around trying to stay balanced. One character hangs onto a bus strap with his teeth. The tagline is, "Don't take your body for granted. Drink milk."
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