TOP DRAWER WINS MINOLTA CANADA ACCOUNT
By Adnews Staff
Toronto-based Top Drawer Creative has been appointed agency of record for Minolta Canada's consumer products division. Four other unidentified agencies were also considered for the account. Most recently the company has been using agencies on a project basis. According to Howard Change, president of Top Drawer, the agency will build a new branding strategy for Minolta over the next year. The agency will also support a product launch in early June.
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