VISA HOLDS UNLOCK THE MAGIC CONTEST
By Adnews Staff
Visa Canada has begun a contest called "Unlock the Magic," the 10 winners of which will receive trips for eight to Disney World Resort. Between May 1 and June 30, customers will be automatically entered in contest once per day that they use a Visa card. The prize package includes round trip airfare, three-night resort accommodations, transportation between the airport and the resort, four-day unlimited admission to Walt Disney World theme parks and admission to an after-hours party at the Magic Kingdom Park. A 30-second television commercial promoting the contest began airing on May 5. It will be supported by statement inserts, a billboard campaign and in-store materials in grocery stores nationally. The advertising will run for the duration of the contest. The TV commercial was created by BBDO of New York and adapted for Canada by Leo Burnett of Toronto. The billboard campaign was developed by M Marketing of Toronto. Public relations for Visa are handled by Thornley Fallis Communications, also of Toronto.