DESJARDINS BREAKS NATIONAL PRINT CAMPAIGN
By Adnews Staff
Desjardins Financial Security has begun a national print ad campaign to increase awareness of its name. Called "It pays to be wise," the ads will appear in business and insurance trade magazines and insurance supplements in national daily newspapers. The approximately 800,000 inserts will describe the company and its services. The print ads will promote Desjardins Financial Security as a provider of life and health insurance products and retirement saving plans. The company will also run banner ads on some Web sites. The campaign was created by Desjardins' in-house staff along with freelancers three agencies. Taxi Advertising handles strategy, Dorcas worked on the creative, and Amalgame-Cargo handled media planning and buying.