BERNSTEIN SENDS OUT EMAIL CAMPAIGNS FOR MOOSEHEAD
By Adnews Staff
Toronto-based Bernstein Communications recently issues three email campaigns for the Moosehead Breweries Consumer Intimacy program, aimed at the consumers of Moosehead Light, Lager and Alpine Lager. The Moosehead Light email focused on the beer's new packaging. It included a short survey and a contest with a $2,500 prize. This was the company's first email communication with consumers of this product. The Moosehead Lager and Alpine Lager email campaigns are continuing efforts. Bernstein has worked on this program since its development four years ago.
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