ENCORP PACIFIC BEGINS AWARENESS EFFORT
By Adnews Staff
Wasserman & Partners Advertising of Vancouver created a general awareness campaign for Encorp Pacific of Burnaby, BC last month. The goal of the campaign is to encourage British Columbians to return drink containers for recycling. Encorp is a not-for-profit organization that seeks to keep recyclable beverage containers from being incinerated or landfilled. The awareness effort began with in-depot materials and a television commercial that depicts various containers transforming into other things. The campaign will continue through the year, shifting its focus to specific container types that tend to have lower return rates. The media buy will vary depending on the product and its consumer, according to the organization.
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