GILLETTE PROMOTES XTREME POWER CAPS DEODORANT
By Adnews Staff
The Gillette Company of Boston will release a new television commercial for Right Guard Xtreme Power Caps deodorant this week. The deodorant comes in two fragrances: Adrenaline and Overdrive. The ad, created by BBDO New York, features Arizona Diamondback pitcher Randy Johnson and comedian Jim Breuer. Breuer depicts the announcer at a game of "Xtreme" dodgeball. Johnson throws green balls at a group of basketball players. The balls are intended to represent the odour-fighting capsules in the deodorant. The players represent sweat. Public relations for Gillette are handled by Porter Novelli of New York.
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