PEPSICO MERGES PEPSI-COLA CANADA AND QTG CANADA
By Adnews Staff
PepsiCo has merged its Pepsi-Cola Canada and QTG Quaker Tropicana Gatorade Canada businesses to form a new entity called Pepsi-QTG Canada. The new $2 billion food and beverage company will be based in Mississauga and lead by president Greg Shearson, who most recently held the same position at QTG Canada. No agency assignments will change as a result of the merger. Advertising and public relations for Pepsi will continue to be handled by BBDO and Praxis Public Relations, respectively. QTG uses Downtown Partners for advertising, Otis Sauter Léger and Partners for promotions, Shikatani Lacroix for packaging and Strategic Objectives for public relations.
« Back Next »
Comments
blog comments powered by Disqus