ST-HUBERT PICKS BOS
By Adnews Staff
Les rôtisseries St-Hubert of Laval, PQ has appointed Montreal-based Bos its new advertising agency. Four agencies were considered: Bos, BBDO Montreal, Diesel and Palm Publicité Marketing. The incumbent firm was Saint-Jacques Vallée Young & Rubicam. St-Hubert dropped Saint-Jacques when Young & Rubicam Canada became the national agency of record for priszm brandz's KFC, Pizza Hut and Taco Bell restaurants last year. Jean-Claude Hardy, director of marketing for St-Hubert, said Bos' first project for the chain will be a fall campaign due to begin on September 22. St-Hubert operates 92 restaurants in Quebec, Ontario and New Brunswick.
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