HUMPTY DUMPTY PROMOTES CHANGED CHIPS
By Adnews Staff
Humpty Dumpty Snack Foods of Kitchener, ON is re-launching the Humpty Dumpty brand. The distributor of salty snack foods products has recently changed its chips and seasonings and re-designed their packaging. Created by Pigeon Branding & Design of Oakville, the new packaging displays "flavour graphics" and an "Explosive Flavour" stamp. A new brand campaign from Goodgoll Curtis of Toronto is also planned. The campaign, which will begin in mid-May, will consist of a series of television spots using the new tagline "Life is full of flavour," according to Lynda Murray, vice-president of marketing for Humpty Dumpty. The English and French ads will air until September.
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