TBWA CREATES CAMPAIGN FOR ADIDAS
By Adnews Staff
TBWA\Toronto has created a national advertising campaign to support the release of the Adidas SLIV running shoe. The SLIV will be sold exclusively at Foot Locker stores. Marketing began on April 17 in Toronto, Vancouver, Calgary, Edmonton and Winnipeg. The in-store and transit ads display messages about the shoe written in the style of graffiti around a picture of the product. Radio ads have also been created. A street campaign will also be used in Toronto, consisting logo-free posters on phone booths and light poles and in the subways.
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