COHN & WOLFE PICKS UP AT&T ASSIGNMENT
By Adnews Staff
Cohn & Wolfe has been assigned the public relations component of AT&T Canada's branding campaign. One additional unidentified agency was considered for the account. Previously AT&T Canada did not have a public relations agency of record. Recently AT&T appointed Publicis Canada its new advertising agency of record. The incumbent agency was Young & Rubicam. The telecommunications company expects to launch its new brand by Sept. 9, according to Kimberley Carkner, manager of corporate communications fot AT&T Canada.
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