LEXUS BEGINS RX 330 CAMPAIGN
By Adnews Staff
DCC Communications of Toronto has created a new television commercial for the 2004 Lexus RX 330 sport utility vehicle. The ad focuses on the rear-mounted video camera that allows drivers to see behind them when in reverse via a dash-mounted screen. The spot, called "Camera," shows an RX 330 driving through a desert. A narrator describes the vehicle's adaptive front lights, which turn with the direction of the car, and four-height suspension system. As the voiceover describes the rear-mounted camera a second RX 330 appears, indicating that the previous footage was shot using this camera. The television advertising will be supported with outdoor posters in Montreal, Toronto, Calgary, Ottawa, Edmonton and Vancouver and with print advertising in The Globe and Mail, National Post, Vancouver Sun, Montreal Gazette, La Presse, Less Affaires and Le Devoir.