VICKERS & BENSON ARNOLD BECOMES ARNOLD WORLDWIDE CANADA
By Adnews Staff
Vickers & Benson Arnold has changed its name to Arnold Worldwide Canada. The agency was acquired by the Arnold Worldwide Network two years ago. According to John Hayter, chairman and CEO of the firm, after that transition period the company is ready to immerse itself fully in the Arnold brand. A number of divisions within Vickers & Benson Arnold have also changed their names. VBDI, the direct and online division, has become Arnold Brand Response. Wideframe, the interactive consulting division, has become Arnold Interactive. Warwick Public Relations has changed its name to Arnold Public Relations. Vickers & Benson Companies, which operates separately, will not change its name.
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