NESTLE CANADA RELEASES HAAGEN-DAZS EXTRAAS CAMPAIGN
By Adnews Staff
Nestle Canada broke a new advertising campaign for Häagen-Dazs Extraas ice cream during the broadcast of the Academy Awards on Sunday night. The campaign, created by J. Walter Thompson of Toronto, includes two 30-second ads called "Brownies" and "Cookie Dough," two new flavours in the line. Häagen-Dazs Extraas combine ice cream with bigger pieces of ingredients. Other flavours include Strawberry Cheesecake, Caramel Cone Explosion and Cherry Truffle. The commercials will run nationally on a combination of conventional and specialty stations. The campaign tagline is "pure pleasure."
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