DOWNTOWN FINE CARS PROMOTES PORSCHE SUV
By Adnews Staff
Toronto Porsche dealer Downtown Fine Cars has begun a branding initiative, created by Toronto-based Orange Bazooka Advertising + Design, to promote the launch of the Porsche Cayenne SUV. The initiative includes an exhibit in the lobby of the First Canadian Place office building, print advertising in The Globe and Mail and National Post newspapers, outdoor advertising in downtown Toronto and a direct mail campaign. The advertising began last week. The exhibit will run through this week. It displays the Cayenne S and Turbo along with several other Porsche vehicles. The exhibit also uses a looping video on large screens. Also, posters have been installed throughout the building. The exhibit will end with a special event on Thursday evening.