OLAND SIGNS ECHO FOR GUINNESS CAMPAIGN
By Adnews Staff
The Oland Specialty Beer Company has appointed Echo Advertising + Marketing of Toronto to develop a campaign for Guinness Extra Stout. Oland, which is a division of Labatt Breweries of Canada, was introduced to Echo through Labatt. Echo is the promotional agency of record for Labatt. The Guinness campaign will take place this spring and summer. Echo will handle the creative, strategy and execution of the campaign. Radio and outdoor advertising along with retail and event promotions are planned. Previously advertising for Guinness Extra Stout was done by Ammirati Puris.
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