SUN-RYPE CONTINUES FRUIT & VEGGIE BAR CAMPAIGN
By Adnews Staff
Sun-Rype Products of Kelowna, BC has created an extension to a consumer campaign of last year for its Fruit & Veggie bars. The creative shows the bars bringing fruits and vegetables together. Two print ads, created by Palmer Jarvis DDB of Vancouver for last year's campaign, will run in lifestyle and health publications. The first ad depicts a merger of fruits and vegetables at a boardroom table. The second ad shows the marriage of fruits and vegetables in a church setting. The campaign will also include five weeks of television advertising on HGTV to promote a contest called "Dream Green Beautiful Backyard." The grand prize in the contest is a landscape makeover and a portable hot tub. In addition, sampling will take place at health and wellness trade shows in major Canadian markets. In-store displays will also be used, and a health quiz will be hosted on the HGTV.ca, FoodTV.ca and SunRype.com Web sites.