CIRQUE DU SOLEIL FORMS PARTNERSHIP WITH IBM
By Adnews Staff
Montreal-based Cirque du Soleil has formed a three-year partnership with IBM of Armonk, NY during which IBM will be the worldwide technology sponsor of the show. As part of the deal, IBM will develop solutions to assist in the management of the show's business. This will include the installation of a Storage Area Network to connect Cirque du Soleil's servers. IBM will be allowed to use imagery and performers from the show in its marketing and advertising. Also, the show will stage special performances at major customer and business partner events held by IBM.
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