ROGERS AT&T WIRELESS, MOTOROLA HOLD TEXT MESSAGING CONTEST
By Adnews Staff
Rogers AT&T Wireless and Motorola Canada will hold a wireless, text messaging entertainment trivia contest on Saturday. The "Rogers AT&T Wireless Motorola National Gaming Championship" will begin at 3:00 p.m. EST and will run for two hours simultaneously in major cities. To enter, participants send the text message "Play" to a certain number. Contestants will then receive a series of entertainment trivia questions, which they will answer by text message. The player who answers the most trivia questions correctly in each of the eight contest regions will win a regional prize of $1,000. A grand prize of $5,000 will also be awarded. Entrants can play from home or at 14 gaming venues. Visitors to the venues can also examine new wireless products from Motorola Canada. The contest is being promoted with radio advertising from MacLaren McCann of Toronto. Tear away sheets at Rogers AT&T Wireless retail outlets, flyers distributed in daily newspapers and at the retail outlets and statement inserts to Rogers AT&T Wireless customers were also used to promote the contest.