SUPERPAGES STARTS PUMP PATROL PROMOTION IN VANCOUVER
By Adnews Staff
Telephone directory publisher SuperPages, based in Burnaby, BC, has brought its Go Pages Pump Patrol promotion to the Lower Mainland. Go Pages is a business listings directory aimed at "people on the go." It is smaller then traditional telephone directories and includes maps, coupons, restaurant menus, community information, roadside assistance and a shopping guide. The Pump Patrol is a new promotion in support of the 2002/2003 directory. It recently ran in Calgary. During the effort, promotional workers will visit service stations in Vancouver and the Lower Mainland during morning and afternoon rush hours to distribute free gas and copies of the directory. The promotion began yesterday and will run until the end of the week. It was created by Ignite Communications and Inventa, both of Vancouver. Public relations for SuperPages are handled by BenchMark Porter Novelli of Vancouver.