MCAUSLAN BREWING DEBUTS NEW PACKAGING
By Adnews Staff
Montreal-based McAuslan Brewing has re-designed the packaging for its Griffon Extra Pale Ale and Red Ale beers. The new look uses the image of a Griffon, which is a half-eagle, half-lion mythical beast, said Aspasia Choremis of Montreal-based Kelly+Aylen, the agency that handled the re-design. The image is a photograph of a work by Quebec artist James Fox. The packaging also has a yellow swatch behind the Griffon Extra Pale Ale name and a red swatch behind the Griffon Red Ale name. Kelly+Aylen has also created new labels for the beers using the same Griffon image.
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