MIGHTY DESIGN BECOMES MIGHTY INTEGRATED
By Adnews Staff
Mighty Design has changed its name to Mighty Integrated. The Toronto-based agency was founded by Cameron Wykes in 1998 as an Internet-based strategy and design firm. It offers on- and offline brand strategy and development, advertising, promotions, design and Web-based CRM initiatives. It's clients include Warner Music Canada and Sympatico.ca. "Changing our name to Mighty Integrated reflects our true approach, no communications silos or segregated initiatives," said Wykes. The new name was created in-house. The company's Web site at <http://www.mightyintegrated.com> is also being updated. In related news, the agency has hired Mark Rouse as vice-president and director of client service. Previously Rouse was vice-president and group account director at J. Walter Thompson.