SHAW FESTIVAL BREAKS 2003 MARKETING EFFORT
By Adnews Staff
The Shaw Festival has begun a new marketing campaign, created by MacLaren McCann of Toronto. The print effort uses the tagline, "Radical Then, Relevant Now." Two ads, called "Graffiti" and "Admit It," are running in the greater Toronto and surrounding areas. "Graffiti" shows a Bernard Shaw look-alike kneeling in front of a brick wall, spray-painting quotations including "Liberty means responsibility. That is why most men dread it" and "All great truths begin as blasphemies." "Admit It" depicts a mock-up of an admittance ticket. The theatre company's 2003 season will run from April to November.
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