PEPSI BEGINS PEPSI GUYS CAMPAIGN IN QUEBEC
By Adnews Staff
Pepsi-Cola Canada of Mississauga has released a new advertising campaign in Quebec, created by BBDO Montreal. The creative introduces a group of characters called the Pepsi guys whose initials spell "Pepsi." In the first ad, Patrick, Etienne, Paco, Sebastien and Ivon attempt to place a fallen bottle of Pepsi back on a delivery truck. Two more commercials are to follow. The three ads will run on television and in theatres in Quebec only. A transit campaign will also make use of the five characters. Actor Claude Meunier, who has been a spokesperson for Pepsi in Quebec for 20 years, will appear in new creative later this year, said Helene Reeves of Montreal-based Reeves & Associés.
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