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PALM PUBLICITE CREATES NEW COMMERCIAL FOR LABATT WILDCAT

Montreal-based Palm Publicité Marketing has created a new television commercial for Labatt's Wildcat Dry beer. The ad uses the cougar mascot seen in previous campaigns for the brand. The creative shows a feline shadow entering an apartment. The shadow moves through different rooms and then jumps into a backyard where a group of men open a case of Wildcat Dry. English and French versions of the 30-second ad will run in Quebec through 2003.

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