HGTV RENEWS DMG SPONSORSHIP
By Adnews Staff
Alliance Atlantis Communications' Home and Garden Television will continue to be the exclusive national television sponsor of DMG World Media. The specialty channel first sponsored DMG, an exhibition and publishing company, in 2000. The new extension of the arrangement means HGTV will receive "sustained" and "significant" exposure at DMG home, garden and interior design shows in Toronto, Calgary, Edmonton and Vancouver. Also, HGTV hosts will continue to make appearances at DMG shows. Banner signage for the channel will be placed in the exit areas. HGTV-branded bags will be distributed at all shows. HGTV marketing materials will be distributed at ticket booths and around the shows' main stages. The channel's logo will be placed in show guides. Inserts will be included in press kits. Event web sites will contain links to <http://www.hgtv.ca>. The agreement includes eight events per year: the Toronto Metro Home Show, National Home Show and Fall Home Show, the Calgary Home & Interior Design Show and Home & Garden Show, the Edmonton Home & Garden Show and B.C.'s Fall Home Show and Home & Garden Show.