LABATT BEGINS DISTRIBUTION OF ENERGY DRINK IN QUEBEC
By Adnews Staff
Labatt will begin distributing an energy drink called "Base" in Quebec today. The non-alcoholic beverage, produced by Base Concepts, is a combination of plant extracts and fruit juices. The drink has been available in urban areas of Quebec for a year and a half. It will now be sold in all regions of the province in which Labatt is present. Labatt and Montreal-based Epoxy will develop a marketing strategy for Base, but no details are presently available. Public relations for Labatt in Quebec are handled by Hill & Knowlton/Ducharme Perron.
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