ABSOLUT VODKA PROMOTES VANILLA FLAVOUR
By Adnews Staff
Absolut Vodka is preparing a promotional campaign for its new Absolut Vanilia variety. The product will be released first in Ontario and to the rest of Canada in the spring. The introduction will be supported with a print advertising campaign created by TBWA\Chiat\Day of Toronto. The first page of the two-page spread displays the headline "Absolut Rumor" and the image of an Absolut bottle made of vanilla beans. The second page reads "Absolut Truth." and shows a product shot of the vanilla vodka. The ad will run in the March issues of magazines Inside Entertainment, Saturday Night and Toronto Life. Additional promotion will include posters and billboards in Toronto, on-premise activities, in-store materials and public relations, the latter handled by APEX Public Relations of Toronto. In Canada Absolut Vodka is distributed by Vancouver-based Maxxium Canada. Other Absolut varieties include Peppar, Citron, Kurant and Mandrin.