TROJAN BEGINS NEUTROGENA SAMPLING CAMPAIGN
By Adnews Staff
Trojan Sports & Event Marketing of Toronto will begin a sampling campaign for Johnson & Johnson's Neutrogena Norwegian Formula hand cream in Montreal today. Groups of eight promotional workers will distribute 50,000 kits in office buildings this week. The workers will wear red and blue uniforms, the colours of the Norwegian flag. The kits will contain a gift card, a sample of the hand cream, a discount coupon and an ad for the <http://www.neutrogena.ca> Web site, at which visitors win a one-week trip for two to Oslo, Norway. The sampling campaign will move into Toronto and Vancouver the week of March 3. At that time elevator advertising, also created by Trojan, will begin. The elevator ads will run for two weeks in Ottawa, Toronto, Calgary, Edmonton and Vancouver.