MOLSON TO SPONSOR NEW COMEDY NETWORK SERIES
By Adnews Staff
Molson will sponsor The Comedy's Network's new television series and Web site "Odd Job Jack." The animated series will debut on March 5. Molson Canadian branded content will appear during the television show and the <http://www.oddjobjack.com> Web site. Two 10-second Molson Canadian bumpers will air during each episode, as will three Molson Canadian commercials. The bumpers will be integrated into the content of the show and will be unique to each episode. Promotional spots will run on The Comedy Network and a 30-second Molson Canadian interstitial ad will run on the Web site. Molson will also use content from Oddjobjack.com on its own <http://www.iam.ca> Web site. The brewer will promote the series through email to its 300,000 "Molson Insider" subscribers. The sponsorship agreement was brokered by The Comedy Network, series producer Smiley Guy Productions, Molson's media agency Media Edge, and ninedots, the brewer's interactive agency.