MSN AUTOS CANADA SINGS AGREEMENT WITH DAIMLERCHRYSLER
By Adnews Staff
Toronto-based MSN Autos Canada and Windsor, ON-based DaimlerChrysler Canada have signed a three-year strategic marketing and lead referral agreement. DaimlerChrysler will have an increased presence on <http://autos.msn.ca/>, promoting the car company's entire lineup of Chrysler, Jeep and Dodge vehicles. It will also integrate advertising and marketing into the automotive Web site in an effort to target three groups of consumers: researchers, buyers and owners. The new agreement expands an existing relationship between MSN Autos Canada and DaimlerChrysler.
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