CINEPLEX AND INDIGO DISTRIBUTE VALENTINE'S COUPONS
By Adnews Staff
Cineplex Odeon and Indigo Books & Music, both of Toronto, have begun a Valentine's Day gift giveaway. From today until Sunday, customers who purchase a movie ticket at a Canadian Cineplex theatre will receive a $10 coupon to use towards an online purchase at <http://www.chapters.indigo.ca>. Cineplex operates 69 theatres nationally. In addition to online promotion at <http://www.cineplex.com>, the Valentine's Day coupon giveaway is also being promoted with print ads in some major daily newspapers. Radio advertising promoting the offer will run on CHUM on Feb. 14. Advertising for Cineplex is done by Allied Advertising of Toronto.
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