DR. TAX SOFTWARE PROMOTES RE-DESIGNED WEB SITES
By Adnews Staff
Dr. Tax Software of Montreal is promoting its re-designed online tax preparation Web sites with radio and transit advertising. The <http://www.ufile.ca> and <http://www.impotweb.ca> sites were recently re-designed by WebFeat. The English site debuted in late January, while the French site opened this week. Radio ads for the sites are running in some Canadian markets. Transit advertising, including backlit bus and subway boards, is running in transit systems nationally. The campaign uses the tagline "File Online On Time." Another marketing initiative for Ufile.ca is a partnership with investment Web site Moneysense.ca. That arrangement includes a link from Moneysense.ca to Ufile.ca and a back cover advertisement for Ufile.ca in the February/March issue of MoneySense magazine. Separately Ufile.ca has also partnered with the Sympatico.ca Web site. Visitors to the Sympatico.ca tax page during March and April can try a demonstration of the Ufile.ca tax preparation service. Those who do so become eligible for one of five weekly prizes of $1,000 or the grand prize of $5,000 in a contest called Xtreme Refund.