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WILDCARD WIRELESS APPOINTS WHAT IF WHAT NEXT

Calgary-based Wildcard Wireless Solutions has appointed Toronto-based What If What Next its first public relations, investor relations and business development agency. Wildcard is the developer of the TransAKT cellular telephone-based point of sale terminal. The TransAKT device works with Motorola cell phones to allow the electronic transfer of funds. Most recently Wildcard had been handling its public and investor relations in-house, said senior marketing consultant Rick Martens. The company hired What If What Next based on a referral. The agency's initial work will attempt to broaden awareness of the TransAKT system among investors in North America.

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