ONTARIO HOME WARRANTY PROGRAM HIRES MCDONNELL HAYNES
By Adnews Staff
The Ontario New Home Warranty Program has made McDonnell Haynes of Toronto its agency of record. The agency search was conducted through the Institute of Communications and Advertising. McDonnell Haynes was one of four agencies considered for the account. The Ontario New Home Warranty Program administers the Ontario New Home Warranties Plan Act, the provincial legislation that defines the coverage offered to new home buyers and outlines the roles of new home builders and vendors. McDonnell Haynes' first assignment will be to re-brand the organization and build awareness of the benefits its provides. Previously the organization did not have an agency.
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