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MC DIRECT + HEALTHCARE HIRED BY BENEFIT BALL

By Adnews Staff

Toronto agency MC Direct + Healthcare has been assigned the direct marketing work for the 2003 Brazilian Carnival Ball. The event is a fundraising benefit held annually. Each year a different beneficiary is selected. This year the funds will go to Mount Sinai Hospital Auxiliary. MC Direct + Healthcare received the assignment based on its work for Mount Sinai Hospital Auxiliary's "Breathe Life into Birth" campaign last year. The 2003 Brazilian Carnival Ball will take place in Toronto in April.

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