MOLSON DEBUTS TWIN LABELS ON CANADIAN BOTTLES
By Adnews Staff
Twin labels have been applied to bottles of Molson Canadian now being sold through participating licensees in Ontario. The labels are intended to be conversation starters. They display lines such as "I AM a one-man bachelorette party," "I AM a future entry in your speed dial" and "I AM a naughty little monkey." Approximately 80 statements have been created. The labels are being promoted with on-premise materials and with public relations by Thornley Fallis Communications of Toronto.
« Back Next »
Comments
blog comments powered by Disqus