FORD AND DEALERS SPONSOR GRETZKY FOUNDATION INITIATIVE
By Adnews Staff
The Ford Dealers Association and Ford Motor Company of Canada will sponsor the first Canadian initiative of The Wayne Gretzky Foundation, a used hockey equipment drive. The Alberta, Prairies and Ontario Ford Dealers Associations will begin the drive on March 1. Management of the Ford Dealers Equipment Drive will be handled by Cohn & Wolfe, which will also handle public relations for the program. Advertising will be handled by Ford's agency, Young & Rubicam. Last year Gretzky signed a three-year deal with the car company to be a spokesperson for Ford and appear in a number of advertising and communications initiatives.
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