MANCHU WOK BEGINS CHINESE NEW YEAR PROMOTION
By Adnews Staff
Markham, ON-based Manchu Wok will hold a promotion tied to the Chinese New Year at its 82 Canadian and 127 U.S. locations on Feb. 1. The Chinese food chain will give two-item combo meals and soft drinks to the first 100 customers at each location who can prove they were born in the Chinese Lunar Calendar's Year of the Ram. According to that calendar, years of the Ram include 1919, 1931, 1943, 1955, 1967, 1979 and 1991. The offer is being supported with in-store materials at Manchu Wok locations. Employees will wear red T-shirts with gold lettering. The materials were created by Interface Marketing Group of Toronto. The Chinese New Year meal giveaway is also being supported with public relations by Brown & Cohen Communications of Toronto.