COUNTRY 95.3 INTRODUCES NEW TAGLINE, LOGO
By Adnews Staff
Corus Entertainment's Country 95.3 radio station is using advertising to introduce its new logo and tagline. The logo and the line "Today's Country & Your All Time Favourites" are being displayed on billboards in Toronto, Hamilton, Burlington, Kitchener, St. Catherines, Niagara and Barrie. The outdoor campaign will run for 12 weeks. It is being accompanied by a television campaign on Corus Entertainment's CMT and W networks and with a direct mail campaign aimed at 250,000 households in the Greater Toronto Area. The logo and tagline were created in-house. The outdoor advertising was done by Echo Advertising of Toronto. The television campaign was created by Pester Productions of Toronto. The direct mail piece was designed by Point To Point Marketing of Toronto. Country 95.3 has been on the air for six months. Before switching to its current country music format the station operated as Energy-FM.