MOTT'S PROMOTES CAESAR MIX
By Adnews Staff
Mott's is promoting a new Caesar cocktail mix called Mott's Clamato "The Works." The non-alcoholic mix is an extension of the Mott's Clamato beverage line which includes the seasonings and spices of a standard Caesar drink plus horseradish for extra flavour. The product is being supported with print ads in Canadian dailies and the spring issue of Food & Drink magazine. Additional support includes in-store materials and online promotion at <http://www.mottsclamato.com>. Mott's will also promote "The Works" at The Good Food Festival in Mississauga this May. The print materials were created by Black Rock Marketing Group of Toronto. Public relations for Mott's are handled by Thornley Fallis Communications of Toronto.
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