M2 UNIVERSAL, BELL GLOBEMEDIA, TRANSCONTINENTAL, JOHNSON & JOHNSON BEGIN BALANCE CAMPAIGN
By Adnews Staff
M2 Universal, Bell Globemedia, Transcontinental and several Johnson & Johnson companies have begun a new cross-channel marketing campaign. The program, called "Balance," includes a daily health and lifestyle television show that will debut on Bell Globemedia's CTV network on Feb. 10, a series of 30-minute prime-time programs beginning Feb. 15 on CTV, editorial in Transcontinental's Canadian Living magazine and a Web site at <http://www.balancetv.ca> that will be introduced early next month. Johnson & Johnson, McNeil Consumer Healthcare and Johnson & Johnson Vision Care are sponsoring the campaign. The television, print and online elements will cover the same topics, such as obesity, but the content of each will differ, said Huge Dow, president of M2 Universal. The campaign will be promoted on CTV's broadcast properties and Transcontinental's media properties.