NATIONAL POST FOCUSES ON WRITERS IN NEW CAMPAIGN
By Adnews Staff
National Post broke a new advertising campaign this week that promotes several of its columnists. Toronto-based tattoo digital + direct created the 30-second television commercials. The first executions feature columnists Christie Blatchford, Andrew Coyne and Diane Francis. As the campaign continues new ads with other writers will be released. The television advertising will be followed by print and radio ads also promoting the newspaper's writers.
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