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DOWNTOWN PARTNERS PREPARES SUPER BOWL ADS

Toronto agency Downtown Partners DDB has created a number of television commercials for two clients that will air during Sunday's broadcast of the Super Bowl. During the U.S. broadcast two ads for Anheuser-Busch's Bud Light brand will air. The commercials, called "Guy's Worst Nightmare" and "Strongest Man," may be accompanied by a third ad called "Parade." During the Canadian broadcast five ads for Labatt Breweries of Canada will air. One, called "History," is a new addition to the "Bud Light Institute" campaign. The remaining four, including one created for Anheuser-Busch and adapted for Labatt, are for Budweiser. The game will air on ABC in the U.S and on Global TV in Canada.

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