THRIFTY TO HOLD QUICKTAX GIVEAWAY
By Adnews Staff
Thrifty Car Rental of Mississauga will begin a new promotion next month. Customers who rent a vehicle for two days or longer from a participating Thrifty location in Canada between Feb. 1 and March 31 will receive a free CD-ROM copy of the tax software QuickTax. Customers will also receive coupons for discounts and upgrades on Thrifty vehicle rentals and special offers from Radisson Hotels and Primus. Thrifty operates in-terminal locations at major Canadian airports and 140 other rental locations nationally. The QuickTax giveaway will be promoted with posters at all rental locations, online advertising, prints ads in The Globe & Mail, radio ads in Ottawa, Halifax and Winnipeg and with direct mail. Local franchise operators will also do promotion of their own. The advertising for the software giveaway was done by Words Travel Communications of Woodbridge, ON.