UNILEVER PREPARES FOR AXE HOUSE PARTY
By Adnews Staff
Unilever has begun a new promotional effort for its AXE male deodorant bodyspray called the AXE House Party. The event will take place on March 8 in Miami, FL. Canadians over 18 years of age can win an invitation by entering at <http://www.axehouseparty.com>. Musical acts Nelly, Andrew WK and DJ Z-Trip will perform at the event. The House Party promotion is being supported with 30-second commercials on MuchMusic, created by Segal Communications of Toronto, and with links on MuchMusic.com and Tribute.ca. Public relations are being handled by Edelman of Toronto.
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