PIZZA HUT PROMOTES NEW CINNAPARTS
By Adnews Staff
Pizza Hut Canada is promoting a new dessert called Cinnaparts, a pull-apart baked loaf with cinnamon, brown sugar and icing. They are being promoted with national television advertising created by BBDO Canada. The commercial shows a couple in a Pizza Hut restaurant about to share dessert. The waiter begins singing and continues until the couple ask him to leave. The TV ad is being accompanied with in-restaurant materials and a direct mail campaign. Pizza Hut operates 360 restaurants in Canada.
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